How Muscle-X scaled their Google Ads campaigns while maintaining a ROAS of above 500%

Key Results


The Overview

Muscle-X is a growing sports supplements store in New Zealand with thousands of products on offer.  Having seen success with other marketing channels, the brand was looking to scale their Google Ads’ revenue without sacrificing their return on ad spend.


The Challenge

Before working with KOYA, Muscle-X had run Google Shopping campaigns, but wasn’t getting the results he wanted. Kale approached us with a specific goal in mind – maximize revenue while keeping the return on ad spend (ROAS) above 4.5 (450%).


The Solution

Within a couple of months, through a mix of Google Search, Shopping, Display and Remarketing campaigns, we were able to increase Muscle-X’s Google Ads revenue from $12,000/month to $32,000/month while maintaining a ROAS of above 500%.

The Process:

  • Restructured Google Ads Search, Shopping, Display and Remarketing campaigns
  • Performed advanced product and keyword segmentation
  • Monitored and optimized wasted spend
  • Optimized the product data feed to include correct product attributes and better-performing titles
  • Provided weekly reports and engaged in feedback loops

Want to Scale Your Google Ads like Muscle-X?